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Meet the team at AutoClarity

Colin and Steve have worked together in the motor industry for over 40 years combined! They have run main dealerships and also used car supermarkets. Over these years they have built up a wealth of contacts in the industry, and both decided to start AutoClarity in their home town of Southport. Over the years in the motor trade, a lot of the ideas they had were very difficult to implement in a large multi franchise dealer group. The personal touch was missing, as was the philosophy of being transparent and so AutoClarity was born!

  • Steve Saffer

  • Colin Woodroffe

  • Derek

    General day to day running of the business including but not exclusive to accounts, marketing, payroll, and inspiring the sales team. The brains behind the operation. Favorite Food - Anything anybody else is eating. Favorite Car - Any estate car. Favorite Film - Marley And Me.